Executive Coaching for Business Success - A Case Study

There are times when coaching doesn’t work. Executive Coaching must be linked to the business strategy, goals and outcomes of the organisation. If this doesn’t happen and the coaching assignment is built only on the executive’s personal goals - or just helping them feel good about themselves - coaching will have failed. Why? Companies quite rightly expect a solid return on their investment in executive coaching – the days are gone when coaching can be seen as just another executive perk. So it follows that the executive being coached must be able to articulate clear business goals for themselves and their team. With this as a starting point, the coach can help build a clear plan of action that is business-driven. Full article [PDF]